< YourVerse l Dazzling Corporate Design
Design / Branding


Guide to Verification Emails – Best Practices and Examples

Text has to be readable to be successful. Make sure that text varies in color enough to be seen in combination with the photo. If you have a photo with a dark background, opt for white (or light colored) text. If your photo has a light background, go with a dark-colored type treatment.

Contrast can also refer to the size of text in relationship to what is happening in the image. Lettering should work with (not against) the image. In the Pack website above, for example, the image is big and bold while the type is thin and light. The elements work together but they contain and element of contrast.

Validating email offers many significant advantages for your brand and marketing. It saves you from penalties and, most importantly, from invalid users in your mailing list.

How Does Email Verification Work?

  • The person changed email address or email provider. This is one of the most common scenarios. To make matters worse, the old email may still exist, but the person does not use it, which results in bouncing and low open rates.
  • The person changed jobs or positions in the company; therefore, his or her email address has got a new format.
  • Domain or email provider is temporarily dead. This is the most common technical problem.
  • The server is out of reach. Again, this is a common problem.

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Daniel Kim

12 Articles